Analysis Ford UK Coursework Example | Topics and Well Written Essays - 2000 words

Analysis Ford UK - Coursework vitrineInstead of having severe rivalry Ford has sustained in the market and has gained competitive advantage everywhere others.Societal marketing is a concept of marketing that is adopted by various companies and organizations in ordinance to build the ethical and social considerations. By adopting social marketing strategy the company is required to equalizer and resolve the conflicting profits of the company, satisfaction of the consumers and also the public interest. Here in this case considering the social marketing strategy adopted by Ford because people now an s gift years are exchanging and communicating apprise in the market place. Ford identified the digital space thriftiness which it considered to be the gift economy where the value for the services do not progress slowly except in a galloping mode between the consumers which helps Ford in providing a return for its brand and providing the value for the corporation.By adopting societa l marketing Ford found that its brand was converted into an agent and also modify cultural production that is providing fun. In order to serve well to its customers the marketers are adopting social marketing strategy. straightway a days societal marketing is attaining the advantage and the attention of the consumer and therefore it is expected to poke out in order to get it into practice. The societal marketing is considered as important and an excellent tactic and light beam for promotion with various social parameters and exploring the response and behaviour of the consumers.The main aim or objective of the societal marketing is positioning the product or the service offered. Positioning can be defined as the creativity or the strategy that is adopted for designing the offerings of the company and haveing an image in order to occupy a place in the mind of the target consumers and market (Boone and Kurtz, 2011)Ford is considered as one of the depression automotive companies o f America and even today Ford successfully manufactures trucks,