Zaara Fashion House – New Year Promotional Campaign

bearings is an exclusive fashion retail store of Bangladesh. It retails women, men, and kids a la mode(predicate) app bels. Located in a prime zone of Goulash-l in Dacha, it gives customers immunity of choice regardless of their age, location, taste, season, and fashion persona. Established and inaugurated in August 2009, the retail store KARA Fashions has successfully placed itself among the approximately celebrated and recognized retail stores of the country. The store produces an exclusive array of products and outfits.Most of these atomic number 18 designed and manufactured in house, while he rest be exclusively commissioned from the near talented craftsmen and weavers around the world. Its unique design and features symbolize aristocracy, and target the most elite customers of the country. Thus, KARA Fashions compliments a trendy lifestyle, and always ranks itself one amount ahead with the latest styles and designs. Product Offerings KARA Fashions tenderizes different ethnic and aristocratic products to their broad(prenominal) end customers. They usually focus on the classy, gorgeous and ethnic products which stomach quench the aristocratic thirst of their potential customers.The main products that KARA Fashion offer atomic number 18- Scargons, Salsas Kamikaze, Sherwin, Suit, Shirt, Mens accessories, Kids Wear, Jewelry, Cosmetics, Ladies Footwear, Ladies Bag etc. 2. Mission The mission of Kara Fashions Ltd. Is to provide their customers with exclusive products in order to compliment a trendy lifestyle. Thus they cite it as A House of Exclusive Fashions. 3. Vision Kara Fashions Ltd aims to practice blood marketing which involves creating, maintaining, and enhancing long-term family race with their each and e really customer. Thus, they believe to proceed always one step ahead with the latest styles and designs. . Situation depth psychology Todays market is characterized by highly competitive organizations which are all vying for consume rs loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Strategies are carefully planned and execute to gain the ultimate goal of all company growth. However, external factors are not the only elements which influence growth. There are also interior factors, components working within the organization which shape the direction of the company. The companys marketing purlieu influences the bloodline organization directly.This includes the suppliers that deal directly or indirectly to the spate within the business organization, the consumers and customers who demand for the products or services offered by the company, and former(a) local stakeholders who influence the decision-making process or affected by the business decisions made by the business solid. As such, the marketing environment of a particular company describes the relationship between firms and the driving forces that prevail this relationship wh o are members of a specific industry wherein the relationship is local and the firm may exercise a degree of influence.The situation analysis of KARA Fashion House is described according to two types of environment in exists in- 1. small Environment 2. SOOT 3. Macro Environment Situational Analysis Figure 1. 1 The Micro Environment The term micro-environment denotes those elements over which the marketing firm has control or which it can use in order to gain nurture that will get out help it in its marketing operations. In early(a) words, these are elements that can be manipulated, or used to glean information, in order to provide fuller satisfaction to the companys customers.This is accomplished through the use of the variables over which a company has control in such a way as to optimize this objective. 1. 1. 1 The Four As and the marketing mess up The Four As stands for 1. Product 2. Price 3. Place 4. Promotion Product- is the market offering. The products KARA offers are e xclusive scares, salsas zamia, branded cosmetics, Jewelry, suits, hand bags, shoes, kids wear and much more. All the products offered are of very high quality. Every product is carefully checked onwards putting into display.Price- in this context price refers to each KARA product costs. Prices of these reduces are set on the basis of product quality, brands as well as market competitiveness. Place- the location of KARA Fashion House is a great expediency of it. Goulash is one of the most prime and posh area of Bangladesh. So KARA stands in very close distance of the target market. Promotion- the promotion and campaigns would sideline parts. 1. 1. Employee be describe De elaborately in the KARA Fashion has a very strong line of efficient employees.They are highly dedicated towards works. For better Job involvement and Job satisfaction KARA pays them with a scale high than the regular salary scale. Moreover, compensations, bonuses, health insurance, performance appraisals are also accustomed in expectation of higher motivation. KARA has around 50 employees working in it. In maintains a great mix of both full beat and part time workers whereas 20 are full timers and the rest are part timers. But regardless of everything else KARA ensures they are equally well behaved and subservient towards all the customers.So in a sense, these highly efficient bunches of employees are the superior resources of KARA Fashion House. 1. 1. 3 Supplier This consists of other business firms or individuals who provide the marketing firm tit raw materials, product constituents, services or, in the case of retailing firms, possibly the finished goods themselves. The buyer/supplier relationship is one of mutual economic interdependence, both parties relying on the other for their mercantile well-being.Although both parties are seeking stability and security from their relationship, factors in the supplier environment are subject to change.