British Broadcasting Corporation (BBC)

The British Broadcasting batch (BBC) is the worlds largest public service broadcaster that was founded in 1992 with the suggest of educating, entertaining and enriching the public with information conveyed through broadcasted programs. The expansion and success of BBC send packing be attributed to the business-level strategies that the spate implements from the time the company was established to present. BBC was able to constitute strategies into its organizational finishing which ensured it gained competitive advantage.The tummy gave its organization a comical identification mark that was appealing to customers when it opened stand alone stores that were exceedingly visible, provided ample parking space and located the stores in urban areas which curtail large numbers of potential customers (Hill & Gareth, 2004). Moreover, the tidy sum identified its customers, their needs and thereof implemented strategies that were geared towards satisfying their demands. For exempla r the corporation offered a extensive variety of tapes a fact that ensured BBC met the desires of its customers.The corporation was also able to get along a long lasting relationship with its customers by devising a strategy that allowed customers to stay longer with the rented delineations a mechanism that helped the corporation to except fulfill the needs of its customers (Hill & Gareth, 2004). Furthermore, BBC offered and enhanced superiority value to its organizational culture and reputation by employing efficient strategies which allowed customers to access the tapes easily and at a faster rate by arranging them alphabetically and separating new movie releases from the older ones.The corporation also incorporated advanced technology into its operations which allowed customers to have a comfortable and easy time while at the store, for instance the use of the laser bar-code scanner technology to access unavoidable information from the movie cassettes and customers ID tags th ereby consuming little time of customers (Hill & Gareth, 2004).Although the corporation has managed to open and successfully run BBC branches globally it was also faced with challenges that strained it to squiffy down some of its stores this is because of the improper market research strategies the corporation implemented to learn and get acquitted with the market environment, the likes and dislikes of prospective customers. For instance BBC was forced to close down the stores it had opened up in Hong Kong and china because the profitability of the corporation was challenged by piracy which is spunkyly ranked in China because of poor implementation of patent policies and regulations.BBC was also forced to close down the stores it had opened in Germany because the corporation was unable to fulfill the desires of the consumers that demanded homework of movies and programs which contained violence and sex rated captions in their themes, demands that were against the principles and policies of the corporation (Hill & Gareth, 2004). In 1927 the British Monarchy given(p) the Corporation a Royal Charter protecting its independence from the manipulation and influences of private and governmental sectors a fact that enables the organization to bring home the bacon fully to the needs of its customers.The products and services provided by BBC are original because of the opportunity that the charter prevails of allowing the corporation to be innovative thus providing products that are of high quality. BBC is also able to easily penetrate into the global market where it widens its mountain range of customers and utilizes the resources prevailed to maximize its operations, performance and profitability.However, BBC must enact public value in all its operations and has no control of members appointed to run the corporation because the appointments are done by the Queen under the advice of ministers. Since it is a terra firma corporation, BBC can not make decisions that are geared towards benefiting the organization without considering the public assistance of the society like private sectors do (Hill & Gareth, 2004). Word Count 632 fiber List Hill, W. C. & Gareth, R. J. (2004). Strategic Management Theory An Integrated Approach, Annual Update. sixth Ed. Boston, Massachusetts Houghton Mifflin.