Aims and Objectives of the Copthorne Hotel Essay

An aim is a long endpoint goal that is coif by a credit line in devote to repair the quality and honor of their company. The Copthorne hotel has four main aims. Their premiere main aim is To Make a Profit for contributionholders. The Copthorne hotel and the millenary group is a plc, meaning their packets are interchange to the public on the stock exchange. When a share of a business is bought, they become a shareholder, meaning they own a small stakes in the business. They aim to maturation their profits for the benefit of their shareholders, the more profit they are making, the laid-backer the dividend their shareholders are going to get back. If for example the note value of their shares decline in the stock commercialise, the shareholders may worry to take them, in separate to invest in a company making profit, because in a more valuable company they will be remunerative a mettlesomeer dividend.Their second aim is To Increase merchandise Share. Market share i s the tote up/percentage of a particular year of market owned by a certain company. The Copthorne wants to increase their Market Share in companionship to increase the popularity of the business. An increase in their market share would mean more rooms being booked, more weddings be after and more conferences put in place. All together meaning that the Copthorne would as well as see an influx in its income, meaning the company has the money to continue further and beat the competition. In order to this they rely heavily on their customers returning, and new customers coming through their doors. In order for this to happen however, they sine qua non to meet the customers high expectations and provide a high quality, good value for money wait on.Their third aim is to Increase the amount of hotels globally. The millennium group currently have over cytosine hotels worldwide, 13 of which are based in Europe. Over the last a few(prenominal) years, the company has grown and expan ded slowly, as the business becomes more popular. The term floated on the stock exchange style that anyone nookie buy shares in the business, based on the information read in the companys prospectus. This simply means that the Copthorne can raise money in order to expand. The Copthorne has been floatedon the stock exchange as it is a Public contain Company (plc). A majority shareholder is someone who owns at least(prenominal) 51% of the shares in the company, meaning that they have the most influence of the Copthornes decisions, and therefore decide on where, when and how to expand.Finally, their last aim is to ever improve customer service. Customer service means the quality of the service/goods given to the customer, whether it be before, during, or after. If a company provides a point quality customer service then they are more seeming to retain their customers, and in addition attract new ones by contrive of mouth, meaning that the customer tells their friends, they tell their friends etc. Therefore it is extremely chief(prenominal) for a company such as the Copthorne because the business is constantly hard to expand, and having good reviews plays a vital, big role in supporting this.Copthorne ObjectivesThe objectives that the Copthorne fructify are the shorter term, smaller steps that they take in order to get to their aims. However as the aims change over time due to outer factors affecting the business, the objectives will change and alter as well.In order to achieve their first objective to make a profit for shareholders they learn to meet or exceed the pecuniary targets set by the Millennium group. These targets may be to increase the numbers of the great unwashed in the restaurant, sell more rooms, or lower their prices. boilersuit, their wish is to attract more people through the doors in order to make a profit, so that their shareholders can be paid back.Their second aim was to increase their market share. To do this they constantly monitor their global position against their competitors and expand globally within the continents they operate in. This means that they measure their success against their competitors, they constantly wish to be beating them and make bigger amounts of profit, so they have the financial room to grow and expand.To succeed in their third objective to increase the numbers of hotels globally they try to open a new hotel in a major city across the world every(prenominal) year. By doing this not only are they achieving their aim but increasing the amount of income they get, and therefore helping to achieve some of their earlier aims.Their fourth and concluding objective is to provide excellent facilities and customer service measured by achieving 95% or more on customer satisfaction surveys, this is set in order to assist their 4th aim of trying to constantly improve customer service. When a customer is staying at the Copthorne they ask them to gormandize in a survey, these surveys invo lve questions to do with, the customer service, the rooms, the food, the facilities etc. If they recognise to achieve this aim it is displayed on their website and in other advertisements on order to persuade people to stay, if someone sees that another person the likes a business, and grade it highly, then they themselves are more likely to try and experience the high quality of service as well.Mission StatementThe Copthornes mission assertion is to Get it right first time, every time and think like a Customer. The get it right first time and every time means that the staff working within the facility contend to try and do everything perfectly, without fault, in their first attempt, there are no second chances as people tend to form their opinions on first impressions. The second part think like a customer means that the staff and employees in order to maintain a high measure service need to put themselves in the customers shoes and think what would I expect from a hotel of suc h high standards? And they need to perform to this level. Overall this Mission statement helps the Copthorne employees stay focused, and stay on the right hint to success. A high quality service results in the end in increased sales and therefore increased profits.