Donna Karan International Inc. is hailed as beingness one of the worlds prominent roadway design houses. Under the Donna Karan saucily York, DKNY, DKNY Jeans, and DKNY alert brand names, the cabal designs, markets, retails, distributes, and contracts for the production of collections of women and mens clothing, shoes, accessories, and sportswear. The Comp alls spot brands address the needs of some(prenominal) interact consumers from the luxuriousness consumer to a younger, to a greater extent laid-back consumer that is without the ample resources of the luxury consumer. The International conjunction operates in three incompatible divisions: retail, wholesale, and licensing operations. (1999 annual Report, 2) Donna Karan International Inc. is organized by its three different divisions of operation. The wholesale portion is made up of accessory products, womenswear, and menswear (2). all in all of which are for sale under the Companys four major brands. sweeping includes all gross revenue by Donna Karan International Inc. to distinctiveness stores, surgical incision stores, boutiques, and the Companys free-standing stores (2). In 1997, Donna Karan Inc. formed associations with separate companies to develop, manufacture, market, and switch products under the Donna Karan New York, DKNY, DKNY Jeans, and DKNY Active BrandsÂ(6). Some examples of the companys licensees include Estee lauder Inc. who is licensed to draw dish aerial products as well as Fossil, Inc. who produce Donna Karans confront collections for twain men and women (8).
Donna Karans retail discussion section includes an idea to break promoter of distribution by disruption free-standing, full-price retail stores, succession licensing the unspoilt to open free-standing stores internationally (9). The Company doesnt ingest any of its own production facilities, so it contracts both(prenominal) foreign and domesticated suppliers for the manufacturing of its products (11). (1999 yearbook Report) Donna Karan International Inc.s location is as celebrated as the spring who reigns there. Seventh Avenue in New York metropolis is domicile to the... If you want to get a full essay, severalise it on our website:
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