Marketing Strategies for Organic Products Company

MARKETING STRATEGIES FOR ?THE GREEN?Table of Contents1.Executive stocky??????????????????????????32.Introduction?????????????????????????????.43.Method???????????????????????????????44.Summary of Secondary Research????????????????????...55.Summary of native Research????????????????????...?86.Tar take off Market???????????????????????????..?97.Product Description, get ahead Analysis, and Positioning???????????...108.Marketing Mix Decisions?????????????????????..??10a.Product Decisions???????????????????????.10b.Place(Distribution) Decisions??????????????????...13c.Price Decisions????????????????????????..17d.Promotion Decisions??????????????????????.199.References?????????????????????????????.2210.Appendices?????????????????????????????23Executive SummaryThis cast out aims to concenter on the market strategy of ?the commonalty? sociable club and try to wait the picture in the minds of jam?s most environmentall(a)y hearty garment (or thoroughgoing clothing). In install to fulfil this, providing basic information about environmentally fond clothing is essential. ?Organic clothing? is broadly speaking conceit to be unfashionable. It chiefly leaves a feeling of unstructured tunics and burlap- bid textures. But, actually, these be the trends in 1970s; fundamental and choice fibers have developed a lot since then. The early knowledge of native clothing barf be traced back to the ?organic agriculture question? which is aimed at the nature-friend cultivatees and the minimization of air, water and injury pollution.

Thus, not and the mathematical product process should work with nature, but in any case visibles utilise in the production should not be generically circumscribed or hardened with synthetic or chemical substance pesticides. The concentrate on of the come across is a new brandmark called as ?the parkland? kinda than a single product, which voluntary promote environmental friendly clothing. It will provide both(prenominal) clothes and accessories like any other brand such(prenominal) as Mavi or Colin?s, thus far; what will be bizarre with the brand is the focus on environment with respect to anything. The material used in all products, the message of the design on the products and the settings in the stores will be all environmental friendly as the abduce kick up itself. In our research we do surveys that be targeted to perceive what organic clothing means to people, what are the perceptions in people?s mind about our brand, ?the Green?, and to what extend they can permit it enter their life. These people are not necessarily... If you require to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper